Simplify with Sonnet

Advertising
Photography
Print Design
Digital Design
Motion Graphics

This campaign was co-created by B Nicholson and was made using
The One Club Young Ones Client Brief 2018. 

Sonnet Home and Auto Insurance is revolutionizing the way Canadians purchase insurance. Relating to our target audience of millennials in Canada, a 360-degree campaign was created. The creative concept for this campaign uses symbols that are very familiar and relatable to millennials. Emojis keep the mood fun and light-hearted and act as a translator to help point out the important policy information while cutting out all the complicated insurance jargon that millennials just don’t have time for.