Fig Illustrated Maps

Illustration
Print Design

Creative Direction: Deb Brandt, Fig Industries
Photography: Karlo Gesner, Fig Industries

At Fig Industries, the guiding principle is loving local! Whether that is near Fig’s home base in Lancaster, Pennsylvania or in their other locations including the Lehigh Valley, West Chester, or Kennett Square the team loved to highlight what makes each area unique. 

These hand illustrated and lettered maps invite locals and visitors alike to explore all of the shopping, dining, and entertainment destinations that make each of the areas so special. The maps were used for client projects including a new visitor’s guide for Discovery Lehigh Valley and internal products like Fig’s Welcome Home Kits.