Hendrick’s Gin
Advertising Design
Print & Digital Design
Social Media
Packaging
Creative Direction: Ron Pushkar and Morgan Keim, Quaker City Mercantile
*All pieces created during my time at Quaker City Mercantile for Hendrick’s Gin.
I do not own the rights to these images.
Welcome to the wonderful and weird world of Hendrick’s Gin! During my time at Quaker City Mercantile I had a chance to embrace the unusual while I was one of the main designers on the Hendrick’s Gin account for both the global and national brand teams. No request was too unusual, and I was responsible for crafting assets that felt at home within the brand world across a variety of placements including out of home campaigns, digital and social media graphics, point of sale items, key visuals, drink program materials, brand ambassador events, and packaging.
See bellow for a gallery of pieces I designed.
The panels seen above were a part of a dynamic Out of Home campaign that were live from December 2021 to January 2022 in New York City. These digital panels found on bus shelters throughout Manhattan could be switched out based on the current time of day, day of the week, holiday event, or even weather conditions in the area.
Youtube Thumbnails
Hendrick’s Gin 2021 Holiday Team Gift. I was responsible for designing the Christmas Cucumber ornament packaging including the descriptor card, external box, and tissue paper.
