Hendrick’s Gin

Advertising Design
Print & Digital Design
Social Media
Packaging

 

Step into the wonderfully peculiar world of Hendrick’s Gin! During my time at Quaker City Mercantile, I had the opportunity to fully embrace the brand’s signature whimsy as a lead designer for both its global and national teams. No request was too eccentric—I developed assets that seamlessly fit within Hendrick’s imaginative universe, spanning out-of-home campaigns, digital and social media graphics, point-of-sale materials, key visuals, drink program designs, brand ambassador events, and packaging. Designing for a brand that celebrates the delightfully unexpected was an unforgettable experience, allowing me to push creativity in the most curiously captivating ways.

 

Dynamic Bus Shelters

The panels showcased above and below were key components of an interactive and dynamic Out-of-Home campaign for Hendrick’s Gin, running from December through January in New York City. These digital displays, strategically placed on bus shelters across Manhattan, seamlessly adapted in real-time—shifting based on the time of day, day of the week, holiday celebrations, or even local weather conditions.

Building on the brand’s winter key visuals, I designed each panel to harmonize with these changing elements, ensuring a captivating and cohesive experience that felt delightfully bespoke to each moment.

Flora Adora Philadelphia Flower Show Booth

To introduce Hendrick’s latest variant, Flora Adora, we designed an immersive booth and tasting bar at the prestigious Philadelphia Flower Show—the nation’s largest and oldest horticultural event. This vibrant setting was the perfect backdrop to unveil Flora Adora, an enticingly fresh floral infusion straight from the whimsical minds at Hendrick’s Garden Palace.

I played a key role in bringing this experience to life, designing the interactive “Spring Swing” photo opportunity and its accompanying signage to engage guests and encourage shareable moments. Additionally, I crafted all the visual elements surrounding the booth, from menus and branded cups to thoughtfully designed signage, ensuring a cohesive and captivating brand presence throughout the event.

Social Media Posts & Stories

Youtube Thumbnails

Hendrick’s Gin Holiday Team Gift

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